Sponsor Climate Insiders

Reach 18,000
climate decision-makers.

I write every issue. 18,000 climate operators, VCs, and founders read it. I take one sponsor per Saturday. If we're a fit, I'll say yes. If we're not, I'll tell you why.

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18,000+
Subscribers
42%
Open rate
350+
Clicks / issue
77,000+
LinkedIn followers
Past sponsors & collaborators
The audience

Curated. Verified. Hard to reach.

18,000 verified subscribers. The people who allocate climate capital, pick the tools, and build what comes next.

Roles
  • Founders & CEOs 38%
  • Investors & partners 25%
  • Operators & product 19%
  • Analysts & researchers 11%
  • Other 7%
Geography
  • United States 27%
  • United Kingdom 10%
  • Germany 9%
  • France 7%
  • Rest of world 47%
Demographics
  • Age 25-34 45%
  • Age 35-44 26%
  • Age 45+ 29%
  • Male 63%
  • Female 37%
Newsletter performance
  • Subscribers 18,000
  • Open rate 42%
  • Click-through 5%
  • Avg clicks per issue 350+
LinkedIn reach
  • Followers 77,000
  • Monthly impressions 1.1M
  • Avg engagement 16,000
  • Top geo US 28%, UK 12%
Publishing
  • Frequency Weekly
  • Send day Saturday 08:30 CET
  • Sponsors per issue Max 1
  • Format Editorial
Packages

Pick a package. Pick a date.

One sponsor per issue. Writing included. Performance report after every send. Pay when you book.

Newsletter
Issue Sponsor
$500/ issue
  • Top-of-email featured placement
  • 18,000 subscribers, 42% open rate
  • 350+ average clicks per issue
  • Written in Yoann's voice
  • Performance report within 48h
Bundle
Newsletter + LinkedIn
$2,000one-time
  • 2 newsletter issues (consecutive Saturdays)
  • 2 LinkedIn sponsored posts
  • 77K followers, 1.1M impressions
  • Co-written in Yoann's voice
  • Full analytics report
LinkedIn
Sponsored Post
$700/ post
  • Native post, image or video
  • 77K followers, 16K avg engagement
  • 1.1M monthly impressions
  • Written in Yoann's voice
  • 28% US, 12% UK reach
Enterprise
Custom multi-month campaigns
Dedicated series, branded deep-dives, custom content for larger organizations.
$3,500+
What you get

Editorial. Not advertorial.

Every placement is integrated into the issue. No banners. No paste-and-pray copy.

01
What you send
Logo (PNG, square), banner image (1400×700), 140-character description, CTA URL, and a short brief on your target audience.
02
How I write it
No call needed. I read your brief, your docs, and write two paragraphs in the same voice as the rest of the issue.
Sponsored example
After 40+ climate investments, I've seen founders waste months on carbon-accounting tools that don't scale. There's one platform I keep recommending. This week they've opened early-stage pricing for Climate Insiders readers.
03
Approval & timing
Brief intake 6 days before send. Draft shared 48h before. One revision round. Issues go out every Saturday at 08:30 CET.
04
Performance report + LinkedIn boost
A one-page PDF within 48 hours: opens, clicks, CTR, geographic breakdown, and three repurpose-ready quote cards for your marketing team. Plus a complimentary LinkedIn post about your sponsorship to 77,000 followers — extra reach included, no extra charge.
05
Editorial control
I reserve the right to decline sponsors I can't honestly recommend. If it's not a fit, you'll hear it early and won't be billed.
Readers

The people reading the letter.

A snapshot of who'll see your sponsorship.

"

Climate Insiders is on my short list of newsletters I actually read cover to cover. Yoann's taste and filter are what make it work.

"

One of the few climate newsletters that respects the reader's time. Every issue earns its spot in my inbox.

"

Sharp writing and great judgement on what matters in climate tech. It's how I stay current between deals.

How it works

Three steps. Zero meetings.

Justin Welsh-style flow. Pick. Pay. Publish.

01
Pick a date & pay
Open Calendly, see real-time availability, pick a Saturday issue, fill your details, and pay via Stripe in the booking flow. Slot locked.
02
Send your brief
After payment, you get a brief intake form. Logo, banner image, 140-char description, CTA link. 5 minutes of your time.
03
Go live & report
I write it in my voice. Issue ships on your booked date. Performance report in your inbox 48 hours later.
About

Who's writing this.

Short version: me. Every issue, every sponsorship, every draft.

Yoann Berno

Yoann Berno

I've spent a decade in climate: 40+ investments, a decade of operator roles, and the last three years writing Climate Insiders every Saturday to the people building the next generation of climate companies.

I take sponsorships seriously because my readers trust my filter more than they trust their own inboxes. If I wouldn't recommend your product to a close friend in the space, I won't write about it. That's the whole product.

— Yoann, climateinsiders.substack.com

Common questions

Before you book.

Everything sponsors usually ask before their first issue.

How do I know my audience is actually in your readership?
Climate Insiders skews 38% founders/CEOs, 25% investors, 19% operators. Geo: 27% US, 10% UK, 9% Germany, 7% France. If your ICP is climate operators, VCs, or deeptech founders, you'll land. If you sell to consumers or generalist audiences, I'll tell you it's not a fit and we'll save everyone time.
Can I see the draft before it ships?
Yes. You get the draft 48 hours before send, and one free revision round. If I write something that's not the angle you want, we fix it. If it's still not right after the revision, full refund and we part friends.
Do you write in your voice or mine?
Mine — that's why it works. Readers trust editorial integration more than paste-and-pray ad copy. I read your docs, talk to your team if helpful, and write two paragraphs that sit inside the letter. If you need brand-voice verbatim, I'll still be honest about whether that'll land with my audience before you book.
Can I talk to a past sponsor before I commit?
Yes. Ask in the Calendly booking form or reply to one of my newsletters. I'll connect you with someone who sponsored recently so you can hear the unfiltered version.
What do I actually get after the issue ships?
Within 48 hours: a one-page PDF report with opens, clicks, CTR, geographic breakdown, and a readable recap. Plus a complimentary LinkedIn post referencing your sponsorship to my 77,000 followers — extra reach included, no charge.
Are you selective about who you'll take money from?
Very. I decline roughly 3 out of 5 inquiries. Greenwashed carbon offsets, consumer DTC, and anything I wouldn't personally recommend don't make it onto the page. It's why the 18,000 readers still open 42% of the time after four years.
Good to know
One sponsor per issue.
Your placement isn't diluted. One sponsor per newsletter, one LinkedIn post per week.
Editorial right to decline.
If your product isn't right for climate founders, I'll refund and explain why before publishing.
No cancellations within 6 days.
Before that, full refund. After, we reschedule to the next open slot.
Payment.
Stripe via Calendly at booking. Invoice on request for the Bundle and Enterprise.

Ready to reach the
climate capital layer?

One slot per week, four per month. First come, first served.

See packages
Next Saturday sponsor slot